about what I do...

Finally I find time to write a new post! These past weeks have been very interesting and filled with great information and new people. I have a few pending topics to write about but to write them I first need to write this post about my workplace.

I work at the Venezuela sin Límites Foundation in Caracas. We are a Non-Profit Organization that connects those who want to help with those who know who to help and how to do it. We make possible the connection between NGOs and Foundations who need funds, volunteers, materials and knowledge, and the enterprises that can help and support them.

We do pretty cool things and I love that we’re always in the look for new technologies that will allow us to do our work more efficiently. For instance, our Social Maps. This is a great tool that will be constantly growing and widening its reach to make all these people committed with the social development of their countries visible for everyone in the whole world. The coolest thing is that we do all this and have FUN. We play charades, go to events and concerts and have super parties like this one yesterday:

cause marketing needs to lead to action

Last Friday I had a meeting about a project a friend is developing. He’s starting a Foundation and the best thing is the fact that neither him or his team members come from the non-profit sector. Instead, they’re from the marketing sector. Curious? It gets better: this foundation is not about a specific cause; it’s about all causes. I don’t want to give much detail because I think it will be best if you see it in a few months when it’s out there, but I can tell you this: it’s a great idea mixed with a great team; it can’t go wrong.

Anyway, from this meeting excellent ideas came up to continue innovating and improving the social development area. From this, I got the topic for this post: the lack of good marketing strategies in non-profits.