cause marketing needs to lead to action

Last Friday I had a meeting about a project a friend is developing. He’s starting a Foundation and the best thing is the fact that neither him or his team members come from the non-profit sector. Instead, they’re from the marketing sector. Curious? It gets better: this foundation is not about a specific cause; it’s about all causes. I don’t want to give much detail because I think it will be best if you see it in a few months when it’s out there, but I can tell you this: it’s a great idea mixed with a great team; it can’t go wrong.

Anyway, from this meeting excellent ideas came up to continue innovating and improving the social development area. From this, I got the topic for this post: the lack of good marketing strategies in non-profits.