fun can obviously change behavior for the better

I know I said that on my second post I would go into the details of the Best Books for Children and Youth Awards. However, today I feel like sharing a video that I absolutely love.

I don’t remember how I found it. I think someone must have posted it on twitter. Anyway, the video is from “TheFunTheory.com”, an initiative of Volkswagen. This great website is dedicated to prove, in highly creative ways, than fun can change people’s behavior for the better. They even have an award where they pick the best proposal to do this! I highly recommend checking out the winner idea and also, if you have time, check out the award entries: lots of fun initiatives!

Here's one of my favorites:

so I've decided to share my lunch box with you :)

I’m hoping to post here my opinion on different issues that catch my attention, and share them with people who are interested in these topics thus creating a space for the exchange of points of views and thoughts.

To start, I’ll share the comment I posted on Paul Klein’s “What’s your CSR moment of the week?” I wrote about Banco del Libro and I started out with a little bit of backgroung info:

Banco del Libro (Bank of Books in English) is a non-profit organization here in Venezuela that is dedicated to promoting the importance of reading among children as a mechanism to impact positively in the social development of our country. Personally, I find this to be my favorite cause and my favorite non-profit organization. I used to work there and it was one of the best experiences of my life.