about what I do...

Finally I find time to write a new post! These past weeks have been very interesting and filled with great information and new people. I have a few pending topics to write about but to write them I first need to write this post about my workplace.

I work at the Venezuela sin Límites Foundation in Caracas. We are a Non-Profit Organization that connects those who want to help with those who know who to help and how to do it. We make possible the connection between NGOs and Foundations who need funds, volunteers, materials and knowledge, and the enterprises that can help and support them.

We do pretty cool things and I love that we’re always in the look for new technologies that will allow us to do our work more efficiently. For instance, our Social Maps. This is a great tool that will be constantly growing and widening its reach to make all these people committed with the social development of their countries visible for everyone in the whole world. The coolest thing is that we do all this and have FUN. We play charades, go to events and concerts and have super parties like this one yesterday:

cause marketing needs to lead to action

Last Friday I had a meeting about a project a friend is developing. He’s starting a Foundation and the best thing is the fact that neither him or his team members come from the non-profit sector. Instead, they’re from the marketing sector. Curious? It gets better: this foundation is not about a specific cause; it’s about all causes. I don’t want to give much detail because I think it will be best if you see it in a few months when it’s out there, but I can tell you this: it’s a great idea mixed with a great team; it can’t go wrong.

Anyway, from this meeting excellent ideas came up to continue innovating and improving the social development area. From this, I got the topic for this post: the lack of good marketing strategies in non-profits.

first treat: the incredible book eating boy

Being this my third post, I think it’s time for a treat :) (every healthy mental diet must include treats!)

The incredible book eating boy: This was the first Oliver Jeffers book I ever held on my hands (at Banco del Libro, of course). I found the cover so delightfully fun, that I immediately ran towards it and opened it. The first page alone blew me away. It was so much more than what I expected.

fun can obviously change behavior for the better

I know I said that on my second post I would go into the details of the Best Books for Children and Youth Awards. However, today I feel like sharing a video that I absolutely love.

I don’t remember how I found it. I think someone must have posted it on twitter. Anyway, the video is from “TheFunTheory.com”, an initiative of Volkswagen. This great website is dedicated to prove, in highly creative ways, than fun can change people’s behavior for the better. They even have an award where they pick the best proposal to do this! I highly recommend checking out the winner idea and also, if you have time, check out the award entries: lots of fun initiatives!

Here's one of my favorites:

so I've decided to share my lunch box with you :)

I’m hoping to post here my opinion on different issues that catch my attention, and share them with people who are interested in these topics thus creating a space for the exchange of points of views and thoughts.

To start, I’ll share the comment I posted on Paul Klein’s “What’s your CSR moment of the week?” I wrote about Banco del Libro and I started out with a little bit of backgroung info:

Banco del Libro (Bank of Books in English) is a non-profit organization here in Venezuela that is dedicated to promoting the importance of reading among children as a mechanism to impact positively in the social development of our country. Personally, I find this to be my favorite cause and my favorite non-profit organization. I used to work there and it was one of the best experiences of my life.